International Journal of Bank Marketing: Volume 7 Issue 1
Strapline:
For the financial services sectorTable of contents
Pricing in Retail Banking
J. Barry Howcroft, John C. LavisAs the retail banking market becomes more price competitive interms of the products and services offered and as the introduction ofnew technologically based products breaks down…
Developing New Personal Financial Products – Some Evidence of the Role of Market Research
Heather Davison, Trevor Watkins, Mike WrightThe role of product development within personal financial serviceorganisations is focused on, with particular emphasis on the part playedby market research within the process. A…
Product Management in Corporate Banking
Brian D. StevensonThe effective management of banking products becomes more criticalas the external environment becomes more competitive. In the corporatesector this is particularly true and a…
Building Societies as Retail Banks: The Importance of Customer Service and Corporate Image
David Smith, Anne HarbisherLegislative changes have opened up new opportunities for buildingsocieties in Britain to operate as retail banks offering a wide range ofservices. These organisations have…
Where US Banks Need Marketing Training
Paul Michell, Lauren LungA study of New York corporate banking is described. Twelve majormarketing issues are identified and the role of marketing training inproviding banks with the managerial…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami