International Journal of Bank Marketing: Volume 7 Issue 2
Strapline:
For the financial services sectorTable of contents
The Development and Future of Home Banking
Fiona Tait, Robert H. DavisA brief review is provided as to the growth of home banking in theUK in general and in Scotland in particular. Some attention is paid to acomparison in the services provided by…
Segmentation of the Small Business Market on the Basis of Banking Requirements
Colin RoachSuccessful marketing involves the identification of target marketsegments, where the customers requirements are matched to the servicesoffered by the supplier. Many firms try to…
New Product Development and Management in Financial Institutions
Eberhard E. Scheuing, Eugene M. JohnsonThe results of a survey of new product development practices andprocedures in American financial institutions are described. It isrevealed that most institutions do not have a…
Bank Customers′ Perceptions, Innovations and New Technology
Luiz Moutinho, Arthur MeidanNew technology has, in the last few years, swept the traditionalbanking industry in an unprecedented way. “Electronicdreams” of the bankers, once considered impossible, have one…
Marketing Bank Services: An Analytical Model for a Trust Referral Programme
Craig L. Kauffman, Ugur YuceltA marketing programme for the financial services industry ispresented and, specifically a model developed which could be used tomarket trust services in the banking industry. A…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami