International Journal of Bank Marketing: Volume 7 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Personal Financial Services: Marketing Strategy Determination
Christine Ennew, Mike Wright, Trevor WatkinsThe major issues in, and influences on, the determination ofmarketing strategy across the personal financial services sector areexamined. Recent changes in the competitive…
555
Managing a Bank′s Salesforce
Kamran Kashani, John A. MurraySales management is one of the most complex functions that existsin a bank. Its complexity has to do with the job′s content: it ismultifaceted, incorporating strategic and…
198
Segmentation of Bank Commercial Markets
Emmanuel J. Chéron, Ronald McTavish, Jean PerrienThe bank commercial market is less homogeneous than the retailmarket which justifies the development of differentiated marketingactivities to meet the distinct needs of subgroups…
949
Attitudes, Behaviour, and Patronage Factors of Bank Customers towards Islamic Banks
Cengiz Erol, Radi El‐BdourThe attitudes of bank customers towards Islamic banks arediscussed, together with the perceived unique characteristics of Islamicbanks by their customers, and the importance of…
4087
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami