International Journal of Bank Marketing: Volume 8 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Retailer Credit Cards: A Competitive Threat
Steve WorthingtonFollowing a discussion of the total United Kingdommarket for plastic cards, detailed information isgiven about the number and nature of retailercredit cards (store cards…
437
Adult Singles: An Untapped Market
John J. BurnettWhile bank management has become aware of theneed to identify and assess potential marketsegments carefully, single persons remain asegment overlooked. This study addresses…
195
Conventional and Islamic Banks: Patronage Behaviour of Jordanian Customers
Cengiz Erol, Erdener Kaynak, El‐Bdour RadiIn recent years financial institutions, marketingresearchers and public policy makers haverecognised that behavioural analysis is vital forunderstanding bank customers. Most…
1231
Customer Motivations: Use and Non‐use of Automated Banking
Gaston LeblancThe results are presented of an exploratory studyon customer motivations towards the use and non‐useof an automated teller machine with datacollected from a total of 208 customers…
537
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami