International Journal of Bank Marketing: Volume 8 Issue 6
Strapline:
For the financial services sectorTable of contents
Evaluation of New Financial Services
Chris Easingwood, Jeffrey PercivalThat it may be an over‐simplification to evaluatenew financial products using direct financialmeasures only is demonstrated. A number of non‐directbenefits are also derived…
New Banking Technology in Hong Kong
Suk‐ching Ho, Chi‐fai Chan, Dan‐lin HsuThe introduction of a financial service – the easypay system – in Hong Kong is the subject ofstudy. It is a form of electronic fund transfer atpoint of sale and is considered as a…
Customer Orientation of Bank Employees and Culture
Scott W. KelleyThe competitive nature of the financial servicesmarket has placed increased importance on thesatisfaction of customer needs. This study considersthe customer orientation of the…
Quantifying the Campaign Performance: A Case Study
Tim J. HughesFinancial services companies are in a uniqueposition to measure the performance of theirmarketing activities. Marketing is still relativelynew in this sector and marketers need to…
Quality Issues in Banking: A Conceptual Approach
Yunus Kathawala, Judy JohnsonQuality control of banks is discussed in the lightof the recession in banking in the early 1980s. Thefailure of banks has been seen to be due more topoor management and control…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami