International Journal of Bank Marketing: Volume 9 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Management of Financial Services Marketing: Issues and Perceptions
Christopher Easingwood, David C. ArnottThe aim is to identify those areas of marketing in the financialservices sector that deserve to be given priority attention. A number ofmarketing areas are identified and assessed…
307
Computerised Quality Assurance Information Systems: A Regulatory Agency in the Banking Sector
Mahmoud M. Yasin, Ugur Yavas, Jafar AlaviIn a period of rapid environmental change, banks recognise thattheir survival hinges on their ability to innovate and be responsive tothe needs of their customers. Partially…
127
Tellers into Sellers?
Dawn BurtonBanks in the UK are facing increased competition. As a consequencethere is much more emphasis on realising the potential of theirextensive branch networks and large numbers of…
133
Forces at Work: The Market for Personal Financial Services
Des ThwaitesThe market for personal financial services within the UK hasundergone significant change over the last decade. Forces for changewhich have influenced market evolution include the…
226
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami