Table of contents
Compatibility Pays Off: An Interview With Management Consultant Samuel C. Fleming
An executive at Arthur D. Little, Inc., the country's oldest management consulting firm, provides some answers to the question, “What will I get when I hire a consultant?”
Members Only Fashions a Unique Selling Strategy
Herb GoldsmithThis menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the…
Get the Most Bang for Your PR Dollars
Len KesslerA veteran public relations professional outlines a strategy to help a company get the most value for its PR efforts.
The Making of a New Corporate Image
Clive ChajetWhen a company changes its mission or product line, it should coordinate a communications effort to assure investors, employees, customers, and analysts that its image reflects…
Now Service Businesses Must Manage Quality
Glenn DeSouzaMost service companies do not measure or monitor quality on a regular basis. Like manufacturers, they should standardize their product—service quality—to attain a competitive…
How to Devise a Winning Business Plan: An Interview With Chief Executive B. Charles Ames
Strategic or annual operating plans often lack the substance to be a useful management tool. The head of Uniroyal Goodrich describes how to put a plan together to ensure that it's…
Lessons From Japanese Global Acquisitions
Robert O. Metzger, Ari GinsbergDespite the statistical successes of the Japanese banking industry in the United States, Japanese bankers have failed to take advantage of the market's full potential. All global…
Why Automating Isn't Enough
Raymond G. ErnstSimply adding automation to an existing business environment typically results in a marginal savings of 10 to 20 percent. But when improvements are also made to existing business…
The Emerging Benefits of Image Technology
G. Michael AshmoreInformation technology is now recognized as a critical component of business success. The information systems clarion call has been sounded and the mounting evidence for the…
Where Do Merger Profits Go?
Kenneth M. DavidsonStockholders make money from takeovers—stockholders of the acquired firm, that is. When Kohlberg Kravis Roberts & Co. (KKR) took RJR Nabisco private for over $24 billion, for…
What to Do About Rising Employee Compensation
Eugene F. FinkinCompanies are becoming increasingly concerned about rising em‐ployee compensation. Here are some proven ways to keep it down. First look at hourly labor. This can be considered a…
Playing Politics—Vote No
Frank K. SonnenbergPoliticians are elected to serve their constituencies; those who vote for them believe that they will improve conditions in the country, thereby improving the quality of the…
Overcome Cultural Barriers to Manufacturing Improvement
Robert A. King, G. Christopher WoodIncreasing productivity in manufacturing has, in recent years, been predicated on adopting automated equipment and the latest integrated manufacturing technologies. CIM, JIT, and…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy