Table of contents
Basic Instinct
Michael WinklemanIf there's a general theme to almost everything that finds its way into this magazine, it's the increasing responsibility of the strategic planner to assume the role of corporate…
SHORT TAKES
Jason J. WellsElected by the board at the end of June to replace John Sculley, Michael Spindler's first 100 days as CEO of Cupertino, California‐based Apple haven't been as easy as pie. Profits…
CLIPPINGS
Survival of the fittest is a law of nature. It applies everywhere but the unnatural world of the American corporation, where the unfit not only survive, but propagate…
Legal Strategy: Are Lawyers Just Overhead?
Stuart M. GersonThe most important lesson I ever learned with respect to my usual professional role—that of a corporation's litigation counsel—came several years ago. After the favorable…
Pricing: Value Pricing Goes Global
David A. HeenanThorstein Veblen would certainly be stunned that less than 100 years after he coined the phrase “conspicuous consumption” there's been a sudden and conspicuous, global‐wide drop…
The Business of America is Jobs
Laurel ToubyAfter slicing and dicing their way to the '90s, American corporations are finding that job‐cutting is really a double‐edged sword.
Cast Against Type
Meryl DavidsOnce Atex owned editorial computing. But arrogance and complacency kept the shop from noticing that the world had changed. By the time it woke up, it was almost too late. But a…
GAMES STRATEGISTS PLAY
Bristol Voss, Michael WinklemanFor some planners, it seems, the play's the thing.
IT'S TOTALLY RADICAL
Jill VitielloIf reengineering's such a cure‐all, why does it fail more often than not? The answer, say its adherents, lies in how seriously you take its mandate.
UNITED WE STAND
Brian JoinerA company divided misses opportunities, loses profits, and defeats its own best efforts. But seen, analyzed, and fixed as a finely tuned, integrated system, a company can thrive.
SETTING A COURSE FOR RADICAL CHANGE
Bristol VossReengineering promises to overhaul your organization from bow to stern—even if you have to scrap the vessel to do it. Here's how you can keep your business afloat—and head off a…
Case Study: The Razor's Edge
Joseph CoscoIT WASN'T SOMEONE'S IDEA OF A PRANK WHEN GTE GAVE THE SENIOR executives of its Telephone Operations new shaving kits a few years back. These were no chintzy Christmas gifts from a…
Out‐of‐Pocket: Road Warriors
Rebecca J. MickeyMichael Culver leverages his lust for increased competition and high‐speed technology by slipping into the tight cockpit of a Formula Ford. This unique diversion requires intense…
The Last World: Jobs: All the live long day
Jobs: Better jobs. New jobs. Virtual jobs. Any jobs. How do people create them, get them, keep them, or do them? Sometimes it seems as if there really is no rest for the weary…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy