Table of contents
SHORT TAKES
Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15%. IBM and Mercedes Benz icons…
CLIPPINGS
American manufacturers have been wrestling with a capricious, confusing, often counterproductive product liability system for years. If at one time liability legislation served…
Environmental Strategies: Lean and Green
Meryl DavidsWhen the Earth Day hype reheated in 1990 after a 20‐year chill, it seemed that environmental marketing would be an important part of corporate strategy for years to come. Many…
Media Strategies: First Aid for Media Burn
Gordon G. AndrewRegardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. From minor misquote to major hatchet‐job, these real and…
Where There's There's
Michael S. Leibman, Ruth A. BruerSuccession planning can no longer depend on straight‐line projections. It must be dynamic, flexible, and tied to tomorrow's business plan.
A DAY IN THE LIFE OF A CARD SHARK
Bill KelleyMarvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist…
QUALITY'S SECOND COMING
Bristol VossQuality for quality's sake has been debunked—everyone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a…
ROYALTIES FROM LOYALTIES
Christopher J. FayIf quality begets customer satisfaction and customer satisfaction begets customer retention, why doesn't customer retention beget customer loyalty—and greater profits? Because…
THE STATE OF THE UNIONS
Betsy WiesendangerHourly workers see TQM as a threat. Management sees it as a corporate savior. Can the two sides find common ground?
Case Study: Service With a Smile
Joseph CoscoSO YOU MISSED YOUR RIDE HOME BECAUSE THE HOSPITAL SCREWED UP your outpatient appointment? Don't worry. Chances are a smiling hospital employee will give you cab fare home. Miss a…
Out‐of‐Pocket: Over the Top
Meryl DavidsIt was dark—pitch‐dark. The temperature was so cold her water bottle became a brick of ice. Her feet felt that way, too, as the unrelenting wind danced in a frenzy around her. And…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy