Table of contents
Old Age Serene and Bright?
Pamela GoettThe subject of this issue's cover story, NCR, is 113 years old, which might be regarded as venerable for a U.S. company. Of course, some firms are older—Eleuthére Irénée du Pont…
SHORT TAKES
A rose by any other name doesn't smell as sweet. Or that's what the nearly 1,500 corporations that changed their names last year believe. According to research by Anspach Grossman…
CLIPPINGS
Traditional benchmarking can leave us chasing the wrong—or at least noncritical—things. Tom Peters calls benchmarking “the tendency to choose obvious rather than kinky/off‐beat…
Inside View: Synchronized Strategies
Maria GonzalezGone are the days, if they ever truly existed, when an organization could afford to pursue corporate strategy without consideration for the “people” side of the equation…
Theory in Action: Looking in the Mirror
John P. Puckett, Philip S. SiegelMost senior executives view external benchmarking as an indispensable management tool. Finding out how their companies stack up against industry leaders provides a yardstick by…
JUST LIKE STARTING OVER
Tom GroenfeldtFree at last, NCR focuses on its technological and market niches to grow and profit as a centenarian start‐up.
DISRUPT YOUR BUSINESS
Jean‐Marie Dru, Robin LembergA top advertising strategist describes how companies can transform brands by defying conventional wisdom.
INTERMODAL SHIPPING AT THE CROSSROADS
Ken CottrillForget the railroad wars. The next wave of consolidation in the freight‐hauling industry will be across borders and transportation modes, thanks to growing global trade and…
GEORGIA‐PACIFIC'S PAPER PROFITS
John BellAdding value turns a modest—and poorly performing—consumer product line into one of the wood and paper company's most profitable businesses.
MEANINGFUL RELATIONSHIPS
Miriam LeuchterA panel of marketing executives and consultants discuss how companies can get closer to their customers.
CORPORATE HOME SCHOOLING
JoAnn GrecoMore companies are educating executives within their own walls—and even at their own desks.
LONG‐DISTANCE LEARNING
JoAnn GrecoMore companies are educating executives within their own walls—and even at their own desks.
Underdog: Turnaround Is Fair Play
Harvey MeyerIn his heart, Richard McNamara is and always will be a product of growing up poor in a small Minnesota town. For one thing, he can't shake his boyhood nickname, “Pinky,” derived…
Stack Attack: Strategic Marketing
Bristol VossThe art of marketing ranges from finger paintings worthy of the refrigerator to Picassos deserving of museum walls. Of course, the real genius is in divining what product or…
The Last Word: Forging the Brand
We know their names, their slogans, the colors of their logos, even the shapes of their packages. Think of the curve of the Coca‐Cola bottle, the motion implied in the Nike…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy