Journal of Business Strategy: Volume 19 Issue 6

SHORT TAKES

There is a 70% chance of worldwide recession in 1999 because of the year 2000 computing problem, says Deutsche Bank Securities chief economist Edward Yardeni. Yardeni bases his…

CLIPPINGS

The 1980s' great paradigm shift to distributed computing delivered “location independence,” which might well be thought of as location irrelevance…. A fully wired world has no…

Strategic Thinking: Innovation in a Wired World

Phil Metz

Signs of an innovation revolution are emerging in leading firms all over the world. Companies such as Boeing and Motorola are applying advances in information technology and…

Book Excerpt: Prices: Simple Guidelines to Get Them Right

Jack Trout, Steve Rivkin

Old Pubilius was our kind of guy. He understood the essence of pricing and got it down to 11 words. Unfortunately, the academics and consultants moved in during the ensuing…

OUTLOOK 1999

A YEAR AGO, NEVER WAS HEARD THE discouraging “R” word. But “recession” is on everybody's lips these days. For good reason. Asian economies are crippled and show no signs of…

FOCUS ON THE ESSENTIALS

James W. Cortada

You won't have to turn yourself into a propeller‐head, but it would behoove you to sharpen your focus on technology in the coming year.

THE CHARACTER OF A CORPORATION

Is your company fragmented? If so, should you do something to change it? Maybe not, say the authors of a recent book.

Stack Attack: Guru‐mania

Bristol Voss

Who to believe when every theory has its pros and cons? Where even deliberately having no strategy (e.g., the Nucor company) can be a successful tactic?

The Last Word: Corporate Culture

A number of “experts” insist that senior executives have to get a handle on their corporate cultures in order to get anything done. Want to “implement a change initiative”? Do it…