Table of contents
SHORT TAKES
Despite the NASDAQ's nosedive, e‐business remains a primary concern for companies of all types. And of special concern is the fact that retooling for e‐commerce is taking longer…
CLIPPINGS
One of GE's long‐standing management tenets has been the belief that businesses must be, or become, number one or number two in their marketplaces. We managed by that tenet for…
2B or Not 2B
Richard W. OliverShakespeare's famous line from the play Hamlet focuses our attention on one the most important strategic decisions for most firms today. It's almost as if Shakespeare knew of the…
B2B Web Exchanges: Easier Hyped Than Done
Ted Doyle, Judy MelansonLess than two years ago, businesses were being told every day they'd better jump on the Web exchange bandwagon fast or risk getting left behind in the B2B Goldrush. They heard…
BRANDING IN THE DIGITAL AGE
Daryl TravisThe Internet is changing all the rules of branding, except one—creating an emotional bond with buyers is still essential.
Real Pay for Performance
Bruce TulganImplementing a pay plan that fairly rewards performance is hard work, but it's worth the effort.
STRATEGY INNOVATION TAKES IMAGINATION
Robert B. TuckerReal strategy innovation comes from solving problems for customers in new ways.
THE NEXT FRONTIER
J. Patrick O'Halloran, Todd R. WagnerTaking a page from just‐in‐time manufacturing, many companies have found a way to create better, faster, cheaper—and infinitely more effective—marketing campaigns.
THE PROFIT IS IN THE DETAILS
Robert BurrowsA true strategic business assessment means looking beyond the obvious areas and drilling into the layers of detail that reveal opportunities other strategic methods might miss.
SECRETS OF ONLINE SLEUTHING
Conor VibertThe Internet makes the search for competitive intelligence a lot easier. Here's how to go about it.
Stack Attack: After the e‐Evolution
Bristol Lane VossThree of our Stack books unfortunately got caught in the time lag between being written and being published—in short, events overtook them. But not to worry. The worst that…
The Last Word: Business Success
In looking over the 48 “Last Word” columns that precede this one, we discovered we had never once looked up the word “business.” As you might imagine, once we did, we uncovered a…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy