Table of contents
Historical context
Patrick MarrenSpeculates about the US economy and whether it will recover, following the uncertainty due to terrorism in the West, occurring after the World Trade Centre and Pentagon attacks of…
The rise of the CSO
Daniel R. DelmarLooks at the new position of chief strategy officer (CSO), which has arisen in the past five years. Adds that this (CSO) position is usually found in technology based companies…
Stories that SELL, stories that TELL
Barbara KaufmanInvestigates the place that storytelling has in company communications, and states that storytelling has a wide and varied range of applications. Gives various organizations’…
The dangers of product‐driven success: what’s the next growth act?
Adrian Slywotzky, Richard WiseInvestigates complacency by managers at successful organizations and how they seem to ignore warning signs of danger on the horizon. Stresses that these are the wrong reactions…
The genius is in the implementation
Mike FreedmanPinpoints strategy implementations as a most important part of company practice. Lists out a number of implementation pitfalls that are deeper in effect than others: strategic…
The top five profit drains and how to plug them
Deborah HouseFocuses on profit drains and how to stem them as they can be camouflaged in the midst of usual, everyday occurrences. Goes on to list the five most critical as: customer…
How strong brands get “on intent” – and stay there
Jennifer BarronEmphasizes that without management that is active and astute, brand “intent” will not translate into what might be called the “customer experience” – the feelings and thoughts of…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy