Table of contents
Business as environmental steward: the growth of greening
Eric G. OlsonBusiness initiatives that improve environmental impact are increasing in number and the trend continues to accelerate. However, there is a growing consensus that transformations…
A celebrity chef goes global: the business of eating
Marc T. JonesThis paper examines the internationalization strategy of Gordon Ramsay Holdings Ltd (GRH) from its base in London. While a substantial body of research on the strategic…
Social networks: the future of marketing for small business
Lisa Harris, Alan RaeThe authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer…
Expanding globally with local vision: foreign market entry and the value chain
Jamie AndersonIn this paper it is argued that value chain structure, that is the way that skills and activities are divided between different firms within an industry, often evolves in a…
Leveraging intangibles: how firms can create lasting value
Alain Lapointe, Yan CimonFirms are increasingly confronted with a complex and dynamic competitive environment. The purpose of this paper is to shed some light on the way firms can cope with – and succeed…
Let's talk: getting business and academia to collaborate
Tim Hughes, Nicholas O'Regan, David WornhamMany academics have raised concerns about the growing divide between academia and practice. While more collaborative research has been called for there is a lack of research into…
Jeeves and the Dow Jones
Patrick MarrenThis paper aims to entertain while reminding readers of the immense variability to be expected with respect to even the most highly recommended of investment strategies.
Know your corporate IQ
Stuart E. JacksonMost business executives understand the importance of developing new products to support future growth. But they often fail to actively monitor their performance on this metric…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy