Table of contents
The online connection: transforming marketing strategy for small businesses
Lisa Harris, Alan RaeThe purpose of this paper is to review recent developments in online marketing strategy which demonstrate the growing power of online communities in building brand reputations and…
Lost in translation: from B‐school to business
John Humphreys, Jennifer Oyler, Mildred Pryor, Stephanie HadenThe purpose of this brief article is to describe the chasm between academic research and management practitioners and to call for assistance in closing the divide.
The story is the message: shaping corporate culture
John Marshall, Matthew AdamicWhile all companies hope to create a positive organizational culture, many of the most effective use corporate narratives to communicate company values. The purpose of this…
Dangerous solutions: case study of a failed e‐project
Stephen McLaughlinThis purpose of this paper is to take a critical look at a recent e‐business initiative (eCRM) undertaken by a global technology solutions organization. After significant time and…
But do you like your (expensive management) consultant?
John Chelliah, Douglas DavisThe purpose of this study is to confirm the existence of PE and the role it plays from the perspective of management consultants. One of the greatest challenges facing management…
Developing the next generation of leaders
Ajit KambilAcross companies, and even the public sector, there is a looming challenge as baby boomers and many current leaders retire. This is the challenge of developing the next generation…
Business strategesiastes
Patrick MarrenTo entertain and console those who have been wise, yet who turn around and see that fools have prospered (or been bailed out).
Escaping from a successful history
Stuart E. JacksonThe purpose of this paper is to discuss how many successful businesses become trapped by the history of success with their existing business models and find it very difficult to…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy