Journal of Business Strategy: Volume 37 Issue 3

Achieving more with less: Henkel’s Factor 3 strategy

Van Patterson, Joe Knott, Rob Melnick

This paper aims to provide an inside view and analysis of corporate eco-efficiency/sustainability strategy resulting in recommendations for the consumer goods industry.

The real mission of pricing: beyond numbers to management partner

Robert G. Docters

The purpose of this paper is to point out that most pricing organizations are not forward looking, rather they are focused on outdated price points and reviewing past…

Nostalgia in online brand communities

Clara Koetz, John Daniel Tankersley

The purpose of this paper is to analyze the characteristics of a subculture of consumption organized toward a nostalgic brand on a social media platform. More specifically, the…

Playing with pirates: how companies can win the endgame

Gilles Grolleau, Sana El Harbi, Insaf Békir

The purpose of this paper is to expose two mechanisms by which pirated firms that market cultural goods can strategically use piracy to increase their profits.

From thinking green to buying green: consumer motivation makes the difference

Marla B. Royne, Jeff Thieme, Marian Levy, Jared Oakley, Laura Alderson

The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and…

Leaping innovation barriers to small business longevity

Sonia Taneja, Mildred Golden Pryor, Mario Hayek

The purpose of this paper is to address the challenges faced by small businesses and to explain the importance of using strategic innovation to achieve long-term sustainability…

The flashing of fireflies

Peter Buell Hirsch

This paper aims to identify the characteristics of enduring audience engagement through social media.