Table of contents
ANTICIPATING COMPETITIVE REACTION: MARKETING STRATEGY IN THE 1980s
Robert A. LynnThe main focus of marketing strategists is increasingly aimed toward coping with competition, despite continuing challenges in markets themselves. Competition is a key factor that…
SELF‐CONCEPT AND IMAGE CONGRUENCE: SOME RESEARCH AND MANAGERIAL IMPLICATIONS
Sak Onkvisit, John ShawSelf‐concept, despite its marketing relevance, has been overshadowed by other psychological concepts. The self‐concept is, however, significant and relevant to the study of…
PERCEPTION OF CHILDREN'S INFLUENCE ON FAMILY DECISION PROCESSES
William R. Swinyard, Cheng Peng SimWhile several studies have examined the roles of husbands and wives in making decisions about products, few have examined the impact of children. This article reports the results…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024707. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024706. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024710. When citing the article, please…
MARKETING JOURNALS READERSHIP STUDY
Gary L. Clark, Peter F. KaminskiIntroduction How thoroughly do practitioners read marketing journals? For most marketing journals, practitioner subscribers represent the largest and therefore the most important…
PRESEARCH DECISION MAKING IN CONSUMER DURABLE PURCHASES
Girish PunjThe purpose of this research is to (1) examine the relationship between pre‐search decision making and external information seeking in consumer durable purchases and (2) to…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel