Journal of Services Marketing: Volume 20 Issue 4

Subject:

Table of contents

The impact of affect on service quality and satisfaction: the moderation of service contexts

Ying Jiang, Cheng Lu Wang

As an alternative explanation of incongruent findings in the literature, the purpose of the present study is to introduce the concept of hedonic versus utilitarian service context…

8188

A confirmation perspective on perceived service quality

Lawrence O. Hamer

The paper seeks to provide a theoretical and empirical investigation of the relationship between consumer expectations and consumer perceptions of service quality.

5799

The effectiveness of environmental claims for services advertising

Ricky Y.K. Chan, T.K.P. Leung, Y.H. Wong

The purpose of this study is to explore how different types of environmental claims may affect the communication effectiveness of environmental advertising. Two two moderating…

8195

What factors influence customer‐oriented prosocial behavior of customer‐contact employees?

Yong‐Ki Lee, Jung‐Heon Nam, Dae‐Hwan Park, Kyung Ah Lee

The purpose of this study is to analyze the structural relationship between empowerment, service training, service reward, job attitudes such as job satisfaction and…

11431

Exploring the role of culture in trust development with service providers

Jaebeom Suh, Swinder Janda, Sunhee Seo

The purpose of this study is to explore how customers from different cultures develop trust with service providers to uncover underlying dimensions of trust development for…

3029

Gender bias in customer evaluations of service quality: an empirical investigation

Robin L. Snipes, Neal F. Thomson, Sharon L. Oswald

The presence of gender biases in performance evaluations has been previously demonstrated in a number of studies. This study aims to extend current research by examining gender…

5317
Cover of Journal of Services Marketing

ISSN:

0887-6045

Online date, start – end:

1987

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editors:

  • Dr Rebekah Russell-Bennett
  • Dr. Mark Rosenbaum