International Journal of Wine Marketing: Volume 11 Issue 3
Table of contents
The Importance of Non‐Financial Performance Measures in Wine Business Strategy
Linda Nowak, Sherri AndersonThis article explores the importance, measurement and use of non‐financial performance measures in the wine industry. Results are compared to a similar study done on US Fortune…
Critical Success Factors for Wine Tourism
Donald Getz, Ross Dowling, Jack Carlsen, Donald AndersonGeneric factors influencing the development and marketing of wine tourism, both in destinations and at wineries, are examined. Results of surveys of wine and tourism industry…
Origin Information and Retail Sales of Wine
Dale F. Duhan, Pamela L. Kiecker, Charles S. Areni, Cari GuerreroThe purpose of this study is to investigate how origin information for wine products influences retail sales. The growing variety of products and the generally singular origin of…
The History and Current Status of the Mexican Wine Industry
Ma. del Carmen MorfinMexico has a long history of wine production beginning with the Spanish nearly 500 years ago. The alcohol beverage industry in Mexico is still largely dominated by the production…
Imported Wine Demand and Stock Market Returns
Robert Eyler, Eric N. SimsHow individuals respond to changes in their economic condition varies from country to country. This paper explores the linkage between stock markets and wine sales. In particular…