International Journal of Wine Marketing: Volume 16 Issue 3

Own‐Label in the UK Grocery Market

Isabella M. Chaney

Over the last decade there has been an increase in the development of products sold as own label brands. The major UK grocery multiples have successfully employed this strategy…

An Exploration of the Luxury Wine Trade

Michael B. Beverland

Despite the public profile of many luxury brands, little is known about the positioning and marketing of these products, or the consumer interpretations of each brand. This…

Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting

John Hall, Wayne Binney, G. Barry O'Mahony

The wine industry is a multi‐billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add…

The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle

Elizabeth C. Thach, Janeen E. Olsen

Recent marketing debates in the wine industry highlight two distinct viewpoints on how new wine consumers are created — through lifestyle choices or via lifecycle maturity…

Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices

Carmine Sellitto

This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry…