International Journal of Wine Marketing: Volume 3 Issue 2

An Econometric Analysis of Wine Consumption in the United Kingdom

E.A. Selvanathan, S. Selvanathan

The consumption patterns of beer, wine and spirits in the UK are analysed to find reasons for the rapid growth in recent years of wine consumption. Data are presented together…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110003193. When citing the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000619. When citing the…

Strategy in the Making: A Case Study (Part 2)

James Espey

The second part of a case study of the marketing strategy of International Distillers & Vintners (UK) Limited, the first part of which was published in Vol. 3 No. 1 of this…