International Journal of Wine Marketing: Volume 6 Issue 1

The Cognac Market: An Examination of the Cognac Market in the Far East

Jetske van Westering

Examines the changing trends in world Cognac sales, and the potential of emergent markets — particularly China — as trade and tariff restrictions change and world politics make…

Marketing in the Face of Increasing Competition and Falling Demand: A Study of the Responses of Wine Producers in Sainte‐Foy, Bordeaux

Richard Christy, Joe Penn

The paper reports on a study of marketing approaches adopted by different categories of wine producer in the Sainte Foy Bordeaux region in south‐west France. Market conditions for…

Consumer Acceptance of Low Alcohol Wines

François d'Hauteville

The wine industry is facing a continuous decrease in wine consumption on the part of the more frequent users of the product, particularly in the counties where wine drinking is…

Wine: Achieving Competitive Advantage Through Design

David Jennings, Chris Wood

Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to marketing is defined then explored from a number of…

The Nederburg Wine Auction

Peter Garrett

Nederburg Wine Auction, celebrating its 20th event this year (1994), has truly established itself internationally alongside auctions in France, Germany and America. It was the…