International Journal of Wine Marketing: Volume 8 Issue 3

A Brand Equity Strategy for Ultra‐Premium California Wines

Stephen F. Thode, James M. Maskulka

Despite nearly universal agreement that ultra‐premium California wines have reached a quality level which is on a par with the world's best, these wines have not captured the…

Toward Adopting Cork Alternatives for Fine Wines: A Review

Steven M. Roberta

Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to play such an important role in shaping expectations regarding…

Product Involvement in Consumer Wine Purchases: Its Demographic Determinants and Influence on Choice Attributes

P.G. Quester, J. Smart

While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In particular, little is known…

The Preservation and Marketing of the Pub Experience: An Integral Part of the Tourist Product for Overseas Visitors?

Tim Knowles, Allison Dingle

The literature on the history of the pub presents an invaluable background to any study of the industry, the very special place it fills in our society, and the wider context of…

Portuguese Table Wine: A Response and Update

Geoffrey Kelly

A response and update to the previous article by Paulo Ramos and Keith Thompson (IJWM Vol. 8, No. 2).