International Journal of Wine Marketing: Volume 9 Issue 2

Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects

C. Michael Hall, Brock Cambourne, Niki Macionis, Gary Johnson

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the…

Revising Australian Export Strategies to The Pacific Rim: The Case of the Thai Wine Market

Donald Cook, Lawrence Lockshin

Wine exports from Australia are expected to double within the next five years and much of this growth has been forecasted to occur in the traditionally non‐wine drinking countries…

The Role of the Appellation in Wine Marketing — Does the New Zealand Wine Industry Know What It's Getting?

Robert P. Hamlin, Victoria Watson

This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are reviewed…

Wine Purchasing in Singapore: A Supermarket Observation Approach

Ian Handley, Lawrence Lockshin

The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle…

Cross‐cultural Analysis of Wine Consumption Motivations

John Hall, Michael Shaw, Isobel Doole

This paper investigates the influence of ethnologically based cultural factors on the motives and occasions for wine consumption both in Australia and overseas. As the…