Table of contents
DOES THE SINGLE MARKET INFLUENCE NATIONAL MARKETING THINKING?
Gordon WillsThe single market of 1992 can be likened to a Fortress Europe andthose still outside its limits will be faced with the dual problem ofhow they will derive the greatest benefit…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000062. When citing the…
THE EUROPEAN COMMUNITY AND 1992: THE IMPLICATIONS FOR TRANSPORT
Ronald TuningaIn 1985, the European Commission, under the leadership of LordCockfield published a White Paper which has as its purpose the creationof a European barrier‐free market by 1992. The…
PERSPECTIVES ON MARKET ORIENTATION
Lars Torsten ErikssonMarket orientation is an attitude, i.e. a state of mind – nota theory or an operational variable. This attitude focuses on thestimuli inherent in market demand and perceived…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/01425459010135244. When citing the…
MINITEL – THE RESISTIBLE RISE OF FRENCH VIDEOTEX
Ewan SutherlandThe development of the French Minitel system is described againstthe background of attempts in other European countries to get a“viewdata” or “videotex” off the ground. TheFrench…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb051585. When citing the article, please…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson