Journal of Advances in Management Research: Volume 15 Issue 2

Social media and business practices in emerging markets: still unexplored

Vigneswara Ilavarasan, Arpan Kar, M.P. Gupta

Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective

Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi

Despite the potential of social media in emerging markets (EMs), only a few studies published in high-quality information systems (IS) journals that have addressed issues related…

Social media as communication channel in emerging economies: a closer look at cultural implications

Bolanle A. Olaniran

The purpose of this paper is twofold. First, to explore the intricacies of culture along with the complex contextual factors that affect the selection, implementation and use of…

An empirical examination of Instagram as an s-commerce channel

Salma Abed

The purpose of this paper is to review the literature and empirically examine a theory-based model in the context of social commerce (s-commerce). The study examined the popular…

eWOM through social networking sites and impact on purchase intention and brand image in Iran

Milad Farzin, Majid Fattahi

The purpose of this paper is to build a conceptual framework which provides both practical and theoretical insights into drivers of consumer use of social network sites (SNSs) as…

Emotions as predictor for consumer engagement in YouTube advertisement

Fedric Kujur, Saumya Singh

YouTube has emerged as the most innovative social networking sites (SNS) with exclusive features at that time which allowed users to post, view, comment and link to videos on the…

The use of social media by South African organisations

Nomusa Nomhle Dlamini, Kevin Johnston

The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African…

Using social media for competitive business outcomes: An empirical study of companies in China

Yingxia Cao, Haya Ajjan, Paul Hong, Thuong Le

The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.