Competitiveness Review: Volume 11 Issue 2

ENRON AND THE NEW ECONOMY

Margaret M. Carson

A quote from Gary Hamel and C.K. Prahalad's book Competing for the Future‐provides a useful framework for new economy companies like Enron to live by. To quote Hamel and Prahalad…

ENHANCING COMPETITIVENESS IN THE MANUFACTURING SECTOR: KEY OPPORTUNITIES PROVIDED BY INTER FIRM CLUSTERING

Theresa‐Anne Davies

The traditional models of economic development are being challenged and the role of stakeholders is being reprioritised, resulting in an increased emphasis on the SMME sector. A…

COMPETITIVE STRATEGIES FOR INTERNET MARKETERS IN EMERGING MARKETS

Soumava Bandyopadhyay

In emerging markets, Internet marketers need to pursue strategies that are different from those in developed countries. The four major considerations that guide Internet marketers…

CHINA: THE BITTER ROOTS OF FOREIGN TRADE THROUGH THE EYES OF ASIAN CULTURE

Daniel J. Morris, Lawrence P. Ettkin, Marilyn M. Helms

Although the Peoples Republic of China's (PRC) is becoming more progressive, they are still criticized for their overcautious stance on entering the free market arena. This…

ADVERTISING CONTENT FOR THE GLOBAL AUDIENCE: A RESEARCH PROPOSAL

Lisa M. Sciulli, Vincent Taiani

This paper provides a theoretical framework for examining a global (standardized) versus specialized (adaptive) print advertising strategy for the global audience. Likelihood of…

CROSS CULTURAL PATTERNS OF INTERNATIONALIZATION AND HUMAN RESOURCE MANAGEMENT ISSUES

Allen L. Bures, Daniël Vloeberghs

Eight European Union organizations are examined to assess cross cultural patterns of internationalization and human resource management practices and issues impacting…

CAPITAL ASSETS AND FINANCIAL STATEMENT DISTORTIONS

B. Brian Lee, Eric Press, Byeonghee [Ben] Choi

This paper investigates distortions in financial statements that arise from employing capital assets. Use of historical cost depreciation tends to overstate earnings because of…