Table of contents - Special Issue: Green marketing in business to business marketing and new media
Guest Editors: Professor Heikki Karjaluoto
B2B green marketing and innovation theory for competitive advantage
Valerie L. VaccaroIn these economically and ecologically challenging times, the purpose of this paper is to investigate how innovation theory can be used to design more effective, proactive B2B…
Managing greenness in technology marketing
Henri Simula, Tuula Lehtimäki, Jari SaloTechnology product manufacturers and marketers must take into account that customers' awareness and appreciation of the benefits of green technology and products have increased…
Characteristics of innovation in adopting a renewable residential energy system
Aija Tapaninen, Marko Seppänen, Saku MäkinenThe purpose of this paper is to investigate the criteria influencing the adoption of innovation in the empirical context of renewable residential energy solutions, particularly…
Green brand extension strategy and online communities
Patrali ChatterjeeThe purpose of this paper is to examine current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions…
ISSN:
1328-7265Online date, start – end:
1997Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Raymond Chiong