Qualitative Market Research: Volume 16 Issue 3
Strapline:
An International JournalTable of contents - Special Issue: The Female Consumer in the 21st Century
Guest Editors: Dr MicaelLee Johnstone, Professor KimShyan Fam
Competing while shopping: How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale
Bridget Satinover Nichols, Daniel J. FlintThe purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event.
Queering beauty: fatshionistas in the fatosphere
Lauren Gurrieri, Hélène CherrierThe purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to understand how females located outside of the normative ideal consume…
Female students' drinking seen through collages and diaries
Dariusz Siemieniako, Krzysztof KubackiThe purpose of this paper is to investigate young female consumers' motivations and perceptions of their alcohol consumption in the context of the changing drinking culture among…
Generation Y females online: insights from brand narratives
Lorna Ruane, Elaine WallaceThe purpose of this paper is to understand the relationships Generation Y females have with fashion brands online. Specifically, it examines the role of the internet and social…
Women's magazines as facilitators of Christmas rituals
Lynne Freeman, Susan BellThe purpose of this paper is to focus on the editorial content of monthly women's magazines and consider their role in facilitating the Christmas food rituals. Of particular…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood