Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 3
Subject:
Table of contents
What we know about consumers’ color choices
Randi Priluck Grossman, Joseph Z. WisenblitMarketing practitioners know that a product’s color may play an important role in a consumer’s purchase decision, but may not be familiar with the empirical research that has been…
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Predicting behavioural intention in a small business context
Keith E. Thompson, Paris PanayiotopoulosInvestigates the proposition that reasoned action theory can be successfully applied in the small business (dairy farmers) domain. That proposition is supported by the outcome…
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