Table of contents
The corporate communication system of managing
Richard J. Varey, Jon WhiteThis paper explores the integration of corporate and marketing communication in tomorrow’s company, and discusses a model of the corporate communication system of managing. It…
Sponsorship as relationships and networks: implications for research
Rami Olkkonen, Henrikki Tikkanen, Kimmo AlajoutsijärviDespite the fact that commercial sponsorship nowadays is a common phenomenon with salient effects on different aspects of developed societies at large (e.g. sports, the arts, the…
Potential, procedures and pitfalls of analysing internal newspapers
Mark HughesThis paper is based upon research focused upon the internal newspapers produced by Barclays, Lloyds, Midland and National Westminster Banks between 1990 and 1994. Discusses why…
Symmetrical communication: does reality support rhetoric?
Sandra OliverAddresses the value‐added benefit to be gained from employee communication costs. Asserts that psychological profiling does not always acknowledge or process identifiable…
Visual communications – the Japanese experience
Michel Mestre, Alan Stainer, Lorice Stainer, Bill StromVisual communications are defined and illustrated in their contemporary operations management setting. They manifest four distinct advantages: assimilation, exposure, evoking and…
Corporate reputation versus corporate branding: the realist debate
David BickertonStudies in the fields of marketing and corporate identity are at a crossroads. Changes in the structure of organisations and their operating environments have led to the emergence…
Corporate identity: external reality or internal fit?
Olivia Kiriakidou, Lynne J. MillwardExamines the impact of corporate identity management on the employees’ attitudes towards the organization, as well as their willingness to accept its premises in the way they…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic