Journal of Fashion Marketing and Management: Volume 10 Issue 3

Fast fashioning the supply chain: shaping the research agenda

Liz Barnes, Gaynor Lea‐Greenwood

The phenomenon of fast fashion is under‐researched academically, yet has received attention in most of the fashion and business press. Therefore, as it would seem timely, this…

Supplier management in fast moving fashion retailing

Stephen A. Doyle, Christopher M. Moore, Louise Morgan

The over‐arching purpose of this research is to explore the issue of supplier management within the context of fast‐moving fashion retailing.

Fast fashion: a financial snapshot

S.G. Hayes, Nicola Jones

The purpose of this paper is to establish an objective measure for the success of fast fashion to deliver measurable financial improvement.

Fast fashion requires fast marketing: The role of category management in fast fashion positioning

Mandy Sheridan, Christopher Moore, Karinna Nobbs

The purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the…

Supply chain influences on new product development in fashion clothing

David Tyler, Jo Heeley, Tracy Bhamra

This study sets out to focus on the textiles and fashion clothing supply chain with the objective of identifying factors that constrain company activities and inhibit…

Buyer behaviour for fast fashion

Margaret Bruce, Lucy Daly

This paper seeks to address the complex nature of fast fashion buying through case studies with a supermarket, department store and own brand label. The phenomenon of fast fashion…

A mass customised supply chain for the fashion system at the design‐production interface

Bernice Pan, Ray Holland

The objective of the research is to develop implementation strategies for producers at the fashion apparel supply chain upstream, in order to move towards a more coordinated…

Ethical fashion: myth or future trend?

Catrin Joergens

The aim is to contribute to a better understanding of ethical fashion consumption. Even though consumers demand more ethical responsibility from companies, it is debatable if…

Guest editorial

Liz Barnes, Gaynor Lea-Greenwood

Forthcoming in Issue 4