Journal of Fashion Marketing and Management: Volume 13 Issue 1

The influence of self‐construals on young Korean consumers' decision‐making styles

Kim Hong Youn Hahn, Rita Kean

The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students.

An analytical approach to assessing the competitiveness in the textile industry

Rasoul Shafaei

The purpose of this paper is to measure the competitive performance of four major Iranian synthetic fiber‐manufacturing companies, as one of the main sectors in the textile…

Identifying characteristics of consumers who frequently return apparel

Minjeong Kang, Kim Johnson

This paper seeks to investigate relationships between apparel return behavior and fashion innovativeness, buying impulsiveness, and consideration of return policies of US…

Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self‐identity

Gwendolyn Hustvedt, Marsha A. Dickson

The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is…

Consumer responses to incomplete information in print apparel advertising

Jane Lu Hsu, Roxy Hsien‐Chen Mo

This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions.

A profile of Koreans: who purchases fashion goods online?

Heewon Sung, Yangjin Jeon

The purpose of this paper is to classify internet users by fashion lifestyles, to profile the demographic and internet usage characteristics of each segment, and to examine…

Salespersons' service quality and customer loyalty in fashion chain stores: A study in Hong Kong retail stores

Cheng Yu Sum, Chi Leung Hui

The purpose of this paper is to investigate which dimension of salespersons' service quality is of most importance for customer loyalty in a fashion chain stores setting. It also…

The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer

Karen Hyllegard, Jennifer Ogle, Ruoh‐Nan Yan

The purpose of this paper is to examine Gen Y consumers' responses to American Apparel's use of two advertising message strategies – fair labour and sex appeal, using the theory…

The effects of customized site features on internet apparel shopping

Kiseol Yang, Allison P. Young

The purpose of this paper is to examine the effects of customized site features on consumers' purchasing decision aids and consumers' attitudes toward internet apparel shopping.

Editorial

Steven Hayes