Journal of Fashion Marketing and Management: Volume 17 Issue 1

The influence of geographical concentration and structural characteristics on the survival chance of textile firms

Francisco Puig, Belén García‐Mora, Cristina Santamaría

The purpose of this paper is to evaluate the contribution of location (geographical concentration) and firm structure (age and subsector) to the risk of business failure.

Organic and amplified eWOM in consumer fashion blogs

Marianne Kulmala, Nina Mesiranta, Pekka Tuominen

In the past few years fashion blogs have become a popular form of user‐generated content, and consequently, the fashion industry has shown great interest in fashion blog…

The influence of clothing on first impressions: Rapid and positive responses to minor changes in male attire

Neil Howlett, Karen Pine, Ismail Orakçıoğlu, Ben Fletcher

Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate…

Form and function of luxury flagships: An international exploratory study of the meaning of the flagship store for managers and customers

Veronica Manlow, Karinna Nobbs

Luxury shopping touches upon many facets of experience, ranging from the strategic objectives of the brand to the subjective, interpersonal experiences of individuals. The purpose…

“Bonds” or “Calvin Klein” Down‐under: Consumer ethnocentric and brand country origin effects towards men's underwear

Wai Jin Lee, Ian Phau, Rajat Roy

The purpose of this paper is to determine if high versus low ethnocentric consumers differ in their attitudes toward buying domestic and foreign brands of underwear that are made…

Analysis of counterfeit fashion purchase behaviour in UAE

Cedwyn Fernandes

The purchase of counterfeit fashion products in the UAE is increasing and government agencies have focused mainly on the supply side. To curb demand for counterfeit products would…

Branding design elements of mobile fashion retail apps

Victoria Magrath, Helen McCormick

Literature concerning branding elements is vast yet sporadic. Whilst many academics focus on one or a number of branding design elements, none have yet designed a holistic…

Marketing design elements of mobile fashion retail apps

Victoria Magrath, Helen McCormick

Whilst some may argue that e‐commerce design literature can be applied to the designing of mobile commerce channels, it is an assumption that may come at the expense of the…

Netnotworking

Steve Hayes