Journal of Fashion Marketing and Management: Volume 17 Issue 2

An exploratory study of the decision processes of fast versus slow fashion consumers

Maegan Zarley Watson, Ruoh‐Nan Yan

The purpose of the study is to explore the differences between fast fashion and slow fashion consumers in regards to their consumer decision process stages (i.e…

Hedonic customer responses to fast fashion and replicas

Karen Miller

Very little fast fashion literature focuses on pleasure‐seeking activities or luxury‐fast‐fashion and the purpose of this paper is to start addressing these gaps from the…

Corporate responsibility management in fast fashion companies: the Gap Inc. case

Elisa Arrigo

The purpose of this paper is to describe the strategic role of corporate social responsibility (CSR) in global fast fashion companies.

Fast fashion companies coping with internationalization: driving the change or changing the model?

Andrea Runfola, Simone Guercini

The purpose of this paper is to investigate the relationship between the fast fashion formula and the process of firm internationalization. Possible answers are sought to the…

Consumption practices of fast fashion products: a consumer‐based approach

Veronica Gabrielli, Ilaria Baghi, Vanni Codeluppi

The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has…

Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok

Warin Chotekorakul, James Nelson

The purpose of this study is to examine customer orientation and fashion merchandising competencies to learn which strategic option has a stronger relationship with retailer…

The motivational drivers of fast fashion avoidance

Hyunsook Kim, Ho Jung Choo, Namhee Yoon

This study aims to investigate the conceptual structure of fast fashion avoidance among young consumers in Korea. The effects of negative beliefs on the behavioural intention…

Fast fashion: a second special issue

Liz Barnes, Gaynor Lea-Greenwood