Journal of Fashion Marketing and Management: Volume 2 Issue 4

The relation of management group structure to psychological climate and work motivation in a retail environment

Ginger Woodard, Nancy Cassili, David Herr

With the many challenges facing retailers, continued attention should be given to the effective and efficient performance of retail personnel. It is unknown how various…

Employee involvement: An effective strategy for reducing workers' compensation costs

Betty G. Dillard

Costs associated with workplace injuries and illnesses continue to be a major concern for apparel manufacturers. A major cost is that of workers' compensation insurance, the…

Obtaining repeatability of natural extended upper body positions: Its use in comparisons of the functional comfort of garments

Winifred Aldrich, Brian Smith, Feng Dong

This paper describes research undertaken at the Nottingham Trent University which investigated body movements and their relationship to garment design. The study identifies the…

Individuality on fashion diffusion: Differentiation versus independence

Kyungae Park

Individuality (a desire for differentiation and a behaviour of non‐conformity) appears to be a motivation for the adoption of fashion innovation. However, the concept of…

From designer brand to bridge line: Brand differentiation, brand strategies and customer purchasing behaviour in Hong Kong fashion retail operation

Wessie W.S. Ling, Gail Taylor, M.T. Lo

Bridge lines represent a way for designers to expand their business, because typically designer merchandise is supplied to a limited number of stores. With bridge lines, the…

The impact of climate change on traditional seasonal ranges for high street women's wear in England

Julie Travers, Veronica G. Payne

According to the investigative research of the forecasters at the British Weather Services, the climate in England has changed over the last decade. Hot, dry summers and wearm…

Eversure Textiles Ltd: Team working

Norman Bentham

Eversure Textiles was founded in 1965 and moved to its present location in 1976. In 1986 the company became a wholly‐owned subsidiary of Sirdar Plc, which is based in Wakefield…

The current state of the clothing industry and market in France

Patrick Hetzel

For several years the clothing industry in France has been experiencing real problems. On the one hand, consumption has been stagnant, or indeed falling, and on the other, foreign…