Journal of Fashion Marketing and Management: Volume 20 Issue 4

Antecedents to internet use to collaboratively consume apparel

Kim K.P. Johnson, Jung Mee Mun, Yoori Chae

The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption…

The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?

Vaughan Reimers, Bryce Magnuson, Fred Chao

Despite supposed widespread consumer support for ethical clothing, it still often fails to translate into actual purchase. The purpose of this paper is to determine whether the…

What is sustainable fashion?

Claudia E. Henninger, Panayiota J. Alevizou, Caroline J. Oates

The purpose of this paper is to examine what the term sustainable fashion means from the perspective of micro-organisations, experts, and consumers.

Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel

Vania Vigolo, Marta Maria Ugolini

The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion…

“Don’t buy this jacket”: Consumer reaction toward anti-consumption apparel advertisement

Chanmi Hwang, Youngji Lee, Sonali Diddi, Elena Karpova

The purpose of this paper is to examine the effects of anti-consumption advertisement on consumers’ attitudes and purchase intentions (PIs) of an apparel product.

Extended responsibility through servitization in PSS: An exploratory study of used-clothing sector

Rudrajeet Pal

The global textile-fashion industry is resource inefficient thus requiring higher product-service systems (PSS) intervention. Further, insight of how PSS extends corporate…

Evaluation of absolute luxury: Effect of cues, consumers’ need for uniqueness, product involvement and product knowledge on expected price

Gargi Bhaduri, Nancy Stanforth

The purpose of this paper is to investigate the effect of product description cues as a way to differentiate luxury products for the absolute luxury consumer and the effect of…

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Christopher J. Parker, Huchen Wang

The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for…

Perceptual and behavioural dimensions: measuring brand equity consumer based

Paula Rodrigues, Francisco Vitorino Martins

The purpose of this paper is to propose a brand equity measurement model in the consumers’ mind. The measurement model separates the perceptual component of the behaviour…

Fashion spheres – from a systemic to a sphereological perspective of fashion

Christofer Laurell

The purpose of this paper is to explore how the fragmentation of the fashion system can be conceptually explained by drawing on Peter Sloterdijk’s theory of spheres.