Journal of Fashion Marketing and Management: Volume 22 Issue 3

Consumer attitudes and communication in circular fashion

Kaisa Vehmas, Anne Raudaskoski, Pirjo Heikkilä, Ali Harlin, Aino Mensonen

The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated…

Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers

Jiyeon Kim, Joohyung Park, Paige L. Glovinsky

The purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward…

Financial productivity issues of offshore and “Made-in-USA” through reshoring

Ui-Jeen Yu, Ji-Hyun Kim

The purpose of this paper is to examine merchandise performance-based financial productivity of offshore vs reshore sourcing scenarios for fashion/seasonal products with higher…

How citizen influencers persuade their followers

Anne Martensen, Sofia Brockenhuus-Schack, Anastasia Lauritsen Zahid

The purpose of this paper is to investigate how today’s new type of opinion leaders, “Citizen Influencers” (CIs), persuade their followers by exploring which characteristics…

Collaborative consumption: a business model analysis of second-hand fashion

Sivasankari Gopalakrishnan, Delisia Matthews

The purpose of this paper is to analyze the business model of second-hand fashion stores and explore their challenges/opportunities and suggest potential strategies for…

Price and perceived product quality: a comparison of denim jeans in three price categories

Behnoosh Ghaani Farashahi, Elizabeth Easter, Kate Annett-Hitchcock

The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and…

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Jihyun Lee, Yuri Lee

The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to…

Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience

Muhammad Sabbir Rahman, Mahafuz Mannan

The purpose of this paper is to investigate the influence of information adoption, e-WOM, online brand experience and online brand familiarity on consumer online purchase behavior…

Fashion bloggers: communication tools for the fashion industry

Laura Esteban-Santos, Irene García Medina, Lindsey Carey, Elena Bellido-Pérez

The purpose of this paper is to investigate fashion blogs’ influence on Spanish Millennials’ buying behaviour.

Fashion misfit: women’s dissatisfaction and its implications

Kathryn Brownbridge, Simeon Gill, Sarah Grogan, Sarah Kilgariff, Amanda Whalley

The purpose of this paper is to draw attention to the link between underdeveloped and ill-informed sizing practices, fit dissatisfaction and the creation of textiles waste. The…