Journal of Fashion Marketing and Management: Volume 26 Issue 1

Digital platforms in fashion rental: a business model analysis

Elisa Arrigo

The purpose of this paper is to explore the key features of fashion rental from a business model perspective with a focus on the role played by digital platforms.

The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

Khyati Shetty, Jason R. Fitzsimmons

The purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love and…

To disclose or not to disclose? Fashion brands' strategies for transparency in sustainability reporting

Iva Jestratijevic, James Ohisei Uanhoro, Rachel Creighton

The purpose of this quantitative study is to identify disclosure strategies for transparency in sustainability reporting to support strategic thinking around transparency in the…

E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs

Marzanna Katarzyna Witek-Hajduk, Anna Małgorzata Grudecka, Anna Napiórkowska

The aim of this paper is to identify ways and motives of application of e-commerce in the foreign expansion of small and medium enterprises (SMEs) fashion brands.

Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis

Jitong Li, Karen K. Leonas

The purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the…

Advancing US small business apparel production: a state-level mixed-method exploration

Nancy J. Miller, Carol Engel-Enright, Kayna Hobbs, David A. Brown

This study highlights the impact of attaining and incorporating knowledge and building relationships with other firms in US apparel production.

Quality matters: reviewing the connections between perceived quality and clothing use time

Maarit Aakko, Kirsi Niinimäki

Extending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is…

Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study

Christiana Mbang Emmanuel-Stephen, Ayantunji Gbadamosi

Although consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as culture, age, gender, ethnicity…

Sustainable practices and financial performance in fashion firms

Simon Medcalfe, Eva Miralles Miro

The purpose of this paper is to determine the relationship between sustainable practices and financial performance in fashion firms.

E-store brand personality congruence for multichannel apparel retail brands

Jae Youn Chang, Wi-Suk Kwon

This study aims at examining the role of the e-store brand personality congruence/incongruence of a multichannel apparel retailer in the formation of consumers' perceived e-store…

“I am going to educate the industry”: how an advocate became a key competitive resource for the adaptive apparel market

Kerri McBee-Black, Jung E. Ha-Brookshire

The goal of this study was to explore the development of the first-of-its-kind mainstream adaptive apparel line for children through the collaboration of an adaptive apparel…