Journal of Fashion Marketing and Management: Volume 26 Issue 5

Consumer interpretations of fashion sustainability terminology communicated through labelling

Elaine L. Ritch

The purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice.

Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system

Eonyou Shin, Elahe Saeidi

The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards…

A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia

Berihun Bizuneh, Shalemu Sharew Hailemariam, Selam Tsegaye

The purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country…

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Andrea Pérez, Jesús Collado, Matthew T. Liu

Although interest in sustainability within the fashion apparel industry has increased over the last decade, ethical fashion remains a minority trend due to low consumer awareness…

Supplier management by distributing orders among new and existing suppliers: the methodology and its application to a fast fashion company

Betul Acar Alagoz, Murat Caner Testik, Derya Dinler

This study aims to create a reliable, collaborative and sustainable business environment with suppliers of a company for providing high-quality and low-cost products on time. A…

Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers

Geetika Varshneya

Customer's experiential value is influenced by external as well as internal factors. This study was an effort to explore the impacts of two relevant internal factors (lifestyle…

Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective

Imranul Hoque

This study explores the challenges of garment suppliers in delivering defect-free products to their buyers and how buyers play a role in overcoming the challenges.

Measurement invariance of the modified brand luxury index scale across gender, age and countries

Shubin Yu, Liselot Hudders

Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the “brand luxury index” (BLI) from Vigneron…

Why are style subscriptions popular with Gen-Y men? An implicit theory perspective

Jihyun Sung, Veena Chattaraman

The primary purpose of this study was to investigate Gen-Y men's implicit beliefs, perceptions of their appearance and apparel styling, degree of fashion involvement, novelty…

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

Jordana Soares de Lira, Marconi Freitas da Costa

This study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow…