Journal of Fashion Marketing and Management: Volume 27 Issue 1

Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective

Asphat Muposhi, Brighton Nyagadza, Chengedzai Mafini

Fashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable…

Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Ivana Kursan Milaković, Dario Miocevic

By drawing on protection motivation theory, this study explores consumers' motivation to engage in adaptive behaviour envisioned through a transition from offline to online…

Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion

Patrícia de Oliveira Campos, Cristiane Salomé Ribeiro Costa, Marconi Freitas da Costa

The study aims to identify the antecedents of consumers' collaborative fashion purchase intention by analysing innovativeness, self-confidence and consumer spending self-control…

The role of access-based apparel in processes of consumer identity construction

Niklas Sörum, Marcus Gianneschi

The aim of the study is to analyse negotiations about ownership and style in access-based apparel related to processes of identity construction.

Can a connection with the indigenous cultural values encourage sustainable apparel consumption?

Swagata Chakraborty, Amrut Sadachar

The authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow fashion…

Whole body shapes and fit problems among overweight and obese men in the United States

Eonyou Shin, Elahe Saeidi

The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized…

Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale

Chunmin Lang, Chuanlan Liu

The purpose of this research is to develop a multidimensional measurement of fashion domain entrepreneurial self-efficacy (FDESE) based on which fashion entrepreneurs will be able…

Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry

Nazan Okur, Tolga Ercan

The purpose of this study is to propose a comprehensive efficiency evaluation approach to measure the efficiency of the retailers and to determine the relative importance of a…

How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention

Ju-Young M. Kang, Jae-Eun Kim, Ji Young Lee, Shu Hwa Lin

The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and…

Critical determinants and firm performance of sustainable technology adoption in the apparel industry: the stakeholder approach

Md Aynul Hoque, Rajah Rasiah, Fumitaka Furuoka, Sameer Kumar

This study examines the factors of sustainable technology adoption (STA) in the Bangladeshi’s apparel industry and its impact on the environmental performance and other firm…