Journal of Fashion Marketing and Management: Volume 3 Issue 2

Entry‐level management skills: A retailer's perspective

Ginger Woodard, Jayne Geissler

College graduates need to have effective management skills in order to be successful in the competitive retail environment. Educators in Clothing and Textile programmes develop…

Volume per stock‐keeping unit for an assortment: A merchandise planning tool

Grace I. Kunz, Dana Rupe

Assortment planning, the determination of the range of choices to be made available at a given time, is a primary merchandising function. Many people with different job titles in…

Retail store attributes, fashion leadership and older consumers

Usha Chowdhary

The importance of retail store attributes for apparel shopping was examined for elderly (65 and over) men and women (65 and older). A self‐administered mail‐in survey…

The role of electronic data interchange in Quick Response

Emma Jane Riddle, David A. Bradbard, Jane Boyd Thomas, Doris H. Kincade

In response to international competition and pressure from retailers, US apparel manufacturers and their suppliers initiated the Quick Response (QR) program. QR seeks to provide…

A value‐added approach to investigate the performance of Hong Kong's clothing manufacturing industry

Chun‐sun Leung, Janet Ka‐po Wong

This paper examines the performance in value‐added terms of the local clothing manufacturing industry. A longitudinal study was carried out by means of analysing industry…

MFA in transition: Manufacturers' marketing approaches and their perceptions of the future prospects of the Hong Kong clothing industry

Ka‐leung Moon, Chung‐sun Leung, Man‐tsun Chang, Kwok‐wing Yeung

Hong Kong's prominent position in international textiles and the clothing trade will continue to shift under the transition of the Multifibre Arrangement (MFA). To provide a…

Production shift for the Hong Kong clothing industry

Kin‐fan Au, Kwok‐wing Yeung

The industrialisation of Hong Kong evolved in the late 1940s with the establishment of the textile and clothing industry. Following the practice of the textile pioneers, Hong Kong…

News and Views

The following paper has been recognised by the referees as an excellent and systematic piece of market research which we believe will be of great interest to our readers. It is…