Journal of Fashion Marketing and Management: Volume 4 Issue 4

Clothing deprivation, clothing satisfaction, fashion leadership and Hong Kong young consumers

K.M. Law, Z.M. Zhang, C.S. Leung

This study examines the relationship between fashion leadership, clothing deprivation and satisfaction of Hong Kong young consumers. A survey was carried out with 309 university…

Examination of emotional response to apparel brand advertisements

Hye‐Shin Kim

This study examines whether a unique set of emotions may be generated by advertisements for apparel products and brands for a young female target audience. Also studied were the…

Speciality‐size college females: Satisfaction with retail outlets and apparel fit

Kennita Oldham Kind, Jan M. Hathcote

This study measures the levels of satisfaction regarding retail attributes and apparel fit among speciality‐size (petite, tall, large) college women. Previous studies have…

The role of garment sizing in creation of customer satisfaction: Indications from focus group responses

Rose Otieno

Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups…

Development of a conceptual framework of the role of sizing in marketing strategy within clothing firms: Indications from in‐depth interviews with manufacturers

Rose Otieno

The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of…

Quality in international clothing supply chains: UK companies' perspectives

A.D. Popp, J.E. Ruckman, H.D. Rowe

Examining quality control in the context of international supply chains, the paper argues that, in general, there is a need for more empirical work in the field of supply‐chain…

News and Views

This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics…