Journal of Fashion Marketing and Management: Volume 5 Issue 1

Consumer perception of five UK fashion retailers

Grete Birtwistle, Linda Shearer

Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create…

The influence of socio‐economic factors on the perceived importance of buying a garment made in the USA

Rennae Sletten Daneshvary, R. Keith Schwer

Since the early 1980s, many studies have assessed consumers’ preferences for domestic versus imported apparel; a few have addressed the influence of socio‐economic factors on…

Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase

H. Jessie Chen‐Yu, Doris H. Kincade

The purpose of this study was to examine the effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and…

Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry

Ian Phau, Gerard Prendergast, Leung Hing Chuen

This research profiles consumers of pirated products, specifically pirated brands of clothing. Utilising a structured questionnaire and counter‐biasing statements, results from…

A comparison of apparel quality: outlet stores versus department stores

Deborah Fowler, Richard Clodfelter

Past research has shown that consumers believe there is a strong relationship between price and quality; they also believe there is a strong relationship between brand and…

Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case

Simone Guercini

Quick fashion formulas can be described as a product/service characterised mainly by its potential to supply retailers with a range renewal service that is produced at short time…