Journal of Fashion Marketing and Management: Volume 5 Issue 2

Relationships between optimum stimulation level and willingness to use mass customisation options

Ann Marie Fiore, Seung‐Eun Lee, Grace Kunz, J.R. Campbell

Mass customisation, defined as the mass production of individually customised goods and services, aims at providing products and services that are more suited to the needs or…

An exploratory study of the consumer decision process for intimate apparel

Cathy Hart, Belinda Dewsnap

In contrast to outer apparel, academic research has neglected consumer behaviour for intimate apparel or lingerie. It is argued that within this category the bra deserves singular…

3D body scanning systems with application to the apparel industry

Cynthia L. Istook, Su‐Jeong Hwang

The ability to customise garments for fit is directly tied to the availability of a comprehensive, accurate set of measurements. To obtain accurate physical measurements, a basic…

Fashion leaders’ and followers’ attitudes towards exotic leather apparel products

Bonnie D. Belleau, Kelly Nowlin

The domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but…

A detailed study calculating the cost of preparing a collection

Ziynet Aktuglu

Preparing a collection is a costly process when compared with mass production. Although it is a short‐run process, there are high unit costs due to the need for ordering knitted…