Journal of Fashion Marketing and Management: Volume 7 Issue 4
Strapline:
An International JournalTable of contents
EDITORIAL: Spinning wheels
Gail TaylorLooks at corporate responsibility in the clothing industry. States that by integrating ethical conduct into the corporate vision statement and company strategy there should be…
Retailer and consumer perceptions of online fashion retailers: Web site design issues
Noreen Siddiqui, Antonia O’Malley, Julie C. McColl, Grete BirtwistleExamines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer…
Web sites for cultural products: Marketing potential for US consumers
Seung‐Eun Lee, Mary LittrellThe purpose of this study was to examine a series of retail Web sites for their potential in marketing cultural products to a projected audience of amenable US consumers and draw…
The effect of consumer perceptions of store attributes on apparel store preference
V. Ann Paulins, Loren V. GeistfeldConsumer perceptions of retail store attributes for a set of particular stores were examined to determine their effect on store preference. Respondents rated 13 stores. Four…
Marketing capabilities and firm performance in fashion retailing
Marguerite Moore, Ann FairhurstIntense competition and short product life cycles in fashion retailing present a number of marketing challenges for retail firms in both the USA and abroad. In order to survive in…
Consumer co‐design of apparel for mass customization
Pamela V. Ulrich, Lenda Jo Anderson‐Connell, Weifang WuRecent research suggests that consumers want individual needs met and that companies can work towards customizing products while still mass producing them. Co‐design, a…
Fashion in the globalized world and the role of virtual networks in intrinsic fashion design
Nobukaza Azuma, John FernieThe emergence of global fashion has transformed the way fashion is perceived in the contemporary world. While it has brought the consumer the in‐vogue style at the right price, a…
The UK clothing sector 1993‐2001: Hats, workwear and other wearing apparel – and the final analysis
Richard M. JonesExamines statistical trends in production and trade in the UK clothing sector during the period 1993‐2001. Studies the areas of hats, workwear and other wearing apparel. Concludes…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes