Journal of Fashion Marketing and Management: Volume 9 Issue 1

ABC/ABM – activity‐based costing and activity‐based management: A profitability model for SMEs manufacturing clothing and textiles in the UK

Andrew Hughes

There is the potential to improve the competitive performance of small to medium‐sized companies (SMEs) particularly in the UK clothing and textile industry, a sector of the…

Drivers of new product success in the Italian sport shoe cluster of Montebelluna

Cristiano Ciappei, Christian Simoni

The purpose of this empirical research is to identify the key success factors engrained in the new product development (NPD) practices of companies that belong to the Italian…

Consumer shopping value for retail brands

Jason M. Carpenter, Marguerite Moore, Ann E. Fairhurst

To examine whether consumers value the in‐store experience that retailers provide as part of the store as brand concept.

Instrument development and evaluation for measuring USA apparel product design attributes

Nancy J. Miller, J.R. Campbell, Mary A. Littrell, Daryl Travnicek

The research goal is to develop, analyze, and evaluate an instrument measuring perceptions and preferences of garment design characteristics, and to evaluate interpretability of…

A qualitative study of micromarketing merchandising in the US apparel retail industry

Jaya Halepete, Jan Hathcote, Cara Peters

To examine the variables that influence micromarketing merchandising in the apparel industry in order to help new retailer understand the importance of micromarketing…

Ethnicity and consumer choice: A study of consumer levels of involvement in Indian ethnic apparel and contemporary American clothing

Ramya Rajagopalan, Jeanne Heitmeyer

The purpose of this study is to explain the level of involvement of Asian‐Indian consumers residing in the US when purchasing Indian ethnic apparel and contemporary American…

A consumer shopping channel extension model: attitude shift toward the online store

Jihyun Kim, Jihye Park

The purpose of this study is to examine the consumer shopping channel extension focusing on attitude shift from offline to online store with a theoretical approach.

The application of a layered system to the marketing of outdoor clothing

J.E. Ruckman

The aim of this paper is to find out if there is an optimum combination of the three layer clothing system and if so to indicate how this layered system may be applied to the…

Mexico: Is the bloom off the rose?

Constantine Campaniaris

Demographic change and the fashion market

Emerald structured abstracts have arrived!

Forthcoming in the next issue

Central and Eastern Europe and North Africa