European Journal of Innovation Management: Volume 2 Issue 1

Successful market innovation

Axel Johne

This article reviews three types of innovation which contribute to organic business development: product innovation, process innovation and market innovation. It argues that…

TQM and business innovation

Angel R. Martínez Lorente, Frank Dewhurst, Barrie G. Dale

Business innovation, that is, the adaptation of management systems to the changing conditions of the environment, is a key factor for organisations if they wish to survive and…

The effectiveness of market information in enhancing new product success rates

Susan Hart, Nikolaos Tzokas, Michael Saren

An overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new…

Benchmarking for brand innovation

Pervaiz K. Ahmed, Mohamed Zairi

Notes that benchmarking is an under‐utilised tool in the field of innovation. Examines consumer brands in the UK cosmetics and toiletries sector and attempts to use both soft and…