Journal of Small Business and Enterprise Development: Volume 1 Issue 3

MARKETING PLANNING IN SMALL FIRMS: AN ASSESSMENT AND AGENDA FOR SURVIVAL AND GROWTH

Susan Mackintosh, Caroline Tynan

Recent research has confirmed that marketing continues to have a low status among small firms in the UK. This paper considers the theory of marketing planning and its relevance to…

AN ASSESSMENT OF THE LOAN GUARANTEE SCHEME

Marc Cowling, Nick Clay

The Loan Guarantee Scheme (LGS) has, for the last thirteen years, been the foremost government initiative concerned with the financing of small businesses. It was developed to…

ENTREPRENEURSHIP AND CHANGE IN THE PUBLIC SECTOR: THE GARIBALDI SCHOOL

Inger Boyett, Don Finlay

In 1989 a new head teacher was appointed to the Garibaldi School in Mansfield. Even before taking up his new position, he was aware of the need for changes — the school had a bad…

DEFENCE SECTOR PROCUREMENT AND THE SMALL, MILITARY‐INDUSTRIAL FIRM

Gary Graham, Brian Kenny

The proper matching of industry structure to strategy is expected to have a positive impact upon organisational performance. This relationship has not been fully examined in the…

CHANGES IN THE NATURE OF UK SMALL BUSINESS RESEARCH, 1980–1990: Part One: Changes in Producer Characteristics

David Watkins

Significant changes have taken place in the nature, organisation and management of research on the UK SME sector over the past decade. This is the first in a short series of…