Online Information Review: Volume 44 Issue 3

Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

By integrating the evidence of various audience theories, a comparison is made of viewers’ information processing of new interactive video advertising formats (skippable video…

What drives people to participate in online firestorms?

Maria Gruber, Christiane Mayer, Sabine A. Einwiller

Social media empower individuals to voice their opinions about issues that they perceive to be unacceptable. When many others add their opinions and large quantities of messages…

The relationship of polarity of post-publication peer review to citation count: Evidence from Publons

Qianjin Zong, Lili Fan, Yafen Xie, Jingshi Huang

The purpose of this study is to investigate the relationship of the post-publication peer review (PPPR) polarity of a paper to that paper's citation count.

Researchers' judgment criteria of high-quality answers on academic social Q&A platforms

Lei Li, Chengzhi Zhang, Daqing He, Jia Tina Du

Through a two-stage survey, this paper examines how researchers judge the quality of answers on ResearchGate Q&A, an academic social networking site.

What drives Instagram usage? User motives and personality traits

Esra Kocak, V. Aslihan Nasir, Hande B. Turker

Social networking sites (SNS) have become extensively used communication environments as a result of the advancements in online technologies, and among various SNS platforms…

Online Community Value Co-creation: Differences in Firms’ Strategies and Moderating Conditions

Haili Pan

Many companies strengthen their interaction with consumers by establishing online communities and bring convenience to value co-creation with consumers. Some companies use…

Drivers and barriers to MOOC adoption: perspectives from adopters and non-adopters

Long Ma, Chei Sian Lee

Despite the advantages of MOOCs (Massive Online Open Courses), the adoption rate is still low, especially in less developed countries. The present study aims to investigate the…

Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism

Joe Phua, S. Venus Jin, Jihoon (Jay) Kim

Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages.

Perceived information pollution: conceptualization, measurement, and nomological validity

Qaisar Iqbal, Noor Hazlina Ahmad, Rashid Nawaz

Currently, employees are facing information explosion in the presence of disruptive information and communication technologies of industry 4.0. With the prevalent nature of…

Consumer acceptance of social recommender systems in India

Preeti Virdi, Arti D. Kalro, Dinesh Sharma

Collaborative filtering based recommender systems (CF–RS) are widely used to recommend products based on consumers' preference similarity. Recommendations by CF–RS merely provide…